We Can Do It
June 7th, 2017
This iconic WWII propaganda poster was made to inspire Americans to boost the worker's morals. The person who created this poster, J. Howard Miller, really depicted that workers "can do it." It shows a woman flexing her arm which illustrates her power. Women weren't seen as the most powerful people at the time during WWII so with the main focus as a woman trying to be seen as strong, it really shows us the point of the image. Women are supposed to be seen as powerless and weak so with this poster, it shows that if a woman can do it, then anyone can do it. During this time when it came out, 1943, there weren't anyways to advertise through media. In fact, the only way to advertise through media was through a radio because the first TV only came out during 1944 and of course Instagram, Twitter, and any other social media was not around yet. Because of this, the most common form of advertisement was through posters that were hung around towns. The woman in the poster is wearing a blue shirt with a red and white headband tied around her head and the "we can do it" saying is written in blue and white. Miller chose to use red, white, and blue as the main focal colors to show the patriotism of this propaganda since it is for the workers in during the WWII time period.
I have never examined advertisement as much as I have ever since we began to learn about it. Everything that goes on in a commercial or in any type of ad really has a reason. There is reason that the director/artist chose to do everything in their productions.
This iconic WWII propaganda poster was made to inspire Americans to boost the worker's morals. The person who created this poster, J. Howard Miller, really depicted that workers "can do it." It shows a woman flexing her arm which illustrates her power. Women weren't seen as the most powerful people at the time during WWII so with the main focus as a woman trying to be seen as strong, it really shows us the point of the image. Women are supposed to be seen as powerless and weak so with this poster, it shows that if a woman can do it, then anyone can do it. During this time when it came out, 1943, there weren't anyways to advertise through media. In fact, the only way to advertise through media was through a radio because the first TV only came out during 1944 and of course Instagram, Twitter, and any other social media was not around yet. Because of this, the most common form of advertisement was through posters that were hung around towns. The woman in the poster is wearing a blue shirt with a red and white headband tied around her head and the "we can do it" saying is written in blue and white. Miller chose to use red, white, and blue as the main focal colors to show the patriotism of this propaganda since it is for the workers in during the WWII time period.
I have never examined advertisement as much as I have ever since we began to learn about it. Everything that goes on in a commercial or in any type of ad really has a reason. There is reason that the director/artist chose to do everything in their productions.
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